Firstly, navigate to your Shopify dashboard ➜ Apps ➜ Personal Discount and hit Add automation. Then, select Omnisend as your Email Service Provider and Recover abandoned carts as the campaign type.
You will be redirected to a form, where you can set up details of your automation such as a discount value, usage limit, or expiration date. If you would like to learn more about the discount settings provided by our app, please look at the article on how to configure a discount.
Save the automation settings when you finish and copy the code snippet to the clipboard.
Now switch over to the Omnisend dashboard and click on Automation ➜ New workflow ➜ Create custom workflow. You can also use the built-in abandoned cart automation.
Select a trigger to set who will enter this automation. In this case, it should be Abandoned Cart. You can also use additional filters such as Product or Cart Sum if you need them.
Select an action that will be taken when a customer abandons their cart. Drag and drop an email element to your workflow. Then you can edit your email template content.
Let's include a discount code in your email template. To do this, drag and drop an HTML element. Delete the default content and paste the code snippet from Personal Discount.
Set a proper delay. To do this, drag and drop an element with the same name and provide the desired value.
Now it's time to activate your workflow.
From now on your customers who abandon their carts will get a message with a discount code to encourage them to complete their order.